# Adrian Ortinez

> Senior Product Designer based in Barcelona, Spain, with 10 years in B2B and SaaS across 50+ projects. Adrian simplifies complex platforms end to end: user research, systems architecture, design systems and AI-assisted delivery with Claude Code and Figma MCPs. Founder of adrianortinez.com (independent product designer and consultant since 2019).

Contact: hola@adrianortinez.com · LinkedIn: https://www.linkedin.com/in/adrianortinez/ · CV: https://adrianortinez.com/assets/Adrian-Ortinez-CV-2026.pdf

## Where he brings value
- Platform consolidation: merging fragmented legacy systems into one scalable SaaS architecture.
- Strategic alignment: aligning conflicting stakeholders and turning business priorities into engineering-ready specs.
- AI-augmented design and handoff: embedding LLM workflows into research, prototyping and handoff to cut time-to-market.

## Case studies
- [Energyone (2026)](https://adrianortinez.com/case-energyone): Unified four acquired ETRM trading platforms into one design system as sole designer; led an AI-assisted custom build for BASF that ran 20% faster than the control team. Agile, 15-day sprints.
- [QIMA (2025)](https://adrianortinez.com/case-qima): Architected the end-to-end move from a legacy compliance system to a white-label B2B SaaS, with state-driven workflows, RBAC permissions and design aligned with an Angular migration. Agile, 15-day sprints.
- [Cellect (2021-2023)](https://adrianortinez.com/case-cellect): Researched the energy storage industry and defined the app architecture and data visualization for a battery monitoring platform.
- [Gartner, GetApp (2022)](https://adrianortinez.com/case-gartner): Quantitative and qualitative research into why new users did not return, leading to four evidence-based recommendations.

## Experience
- adrianortinez.com: Founder, independent product designer and consultant (2019 - present). Clients include Energyone, QIMA, Gartner, NPAW, Cellect and LaWash.
- Barcelona Technology School: Lead professor, UX module of the Product Management Master's degree (2021 - 2024).
- Ogilvy: Interaction designer (2017 - 2018).
- SERHS Tourism: UX designer (2016 - 2017).

## Pages
- [Home](https://adrianortinez.com/)
- [About](https://adrianortinez.com/about)
- [Case studies](https://adrianortinez.com/work)