WHAT I BRING TO THE TABLE
Design Strategy
Shaping product direction by aligning business goals, user needs, and system logic. Especially useful for early-stage initiatives or when complexity needs structure.
→ See how this played out in the battery SaaS platform Cellect.
Rapid Prototyping
Building fast, functional prototypes to validate logic, test assumptions, and accelerate decisions — without slowing delivery.
→ Mintknight’s MVP was launched in record time using this approach
User Research
Uncovering user behavior through interviews, audits, and flow analysis to inform clear design choices with real evidence.
→ My work at Gartner is a good example of this approach in B2B context.
usability revamp
Improving product experience by reworking flows, refining interactions, and restructuring IA — to reduce friction and improve task completion.
→ In IOMOB, we significantly lifted platform usability across the board.
Data Visualization Dashboards
Designing clear, scalable interfaces to surface insights, highlight patterns, and support better decisions in data-heavy environments.
→ NEOM’s executive board relied on this to monitor a multi-industry city rollout.