Hi, I'm Adrian. I make complex tools simpler.

Senior Product Designer based in Barcelona, with over 10 years in B2B and SaaS. My foundation is UX and user research; my focus is UX strategy and systems architecture.

I care about how things work, how people actually use them, and how to make them simpler, for users and for the teams building them.

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Adrian Ortinez seen from behind against a white wall
10 yearsin B2B and SaaS
BarcelonaSpain, working worldwide
SystemsUX strategy and architecture

Expertise

Where I bring value

Platform consolidation

Merge fragmented legacy systems into one scalable SaaS architecture.

Strategic alignment

Align conflicting stakeholders and turn business priorities into engineering-ready specs.

AI-augmented design

Embed LLM workflows into research, prototyping and handoff to cut time-to-market. Tested in a controlled pilot at Energyone: 20% faster than a control team.

Less is more.
Ludwig Mies van der Rohe, last director of the Bauhaus

Career

Experience

Barcelona based designer, turning complex B2B logic into products teams can actually build, for 10 years.

Energyone QIMA Gartner Cellect NPAW Nestlé NEOM La Wash Ogilvy