Data shown is fictional. Real client data and some screens are omitted due to NDA restrictions.
Context
Many platforms, one product
Energyone, an Australian publicly traded ETRM, expanded into Europe by acquiring trading platforms in Europe (eZ-energy, EGSSIS) and the UK (Contigo, GMSL).
The problem. Each deal added its own interface, and enTrader, the core platform, hadn't been rebuilt in two decades.
The impact. Onboarding a new account took weeks, support tickets kept growing and churn was rising. Most clients used the API just to avoid the UI.
The mandate. The CTO brought me in directly to lead the product architecture behind the unification.
The process. Agile, in 15-day sprints with product and engineering, from the first research round to the BASF build.
01 · Deliverable
Research and architecture with product
14 interviews with clients and internal stakeholders, plus 3 working sessions to map friction points across every platform.
The synthesis fed a single navigation architecture, validated with product and engineering.
The architecture call. Engineering ruled out a full rebuild, so I proposed microfrontends per platform on one shared design system: each platform integrates on its own timeline instead of being rebuilt from scratch.
02 · Deliverable
Design system and market unification
One design system for enTrader and the acquired platforms, connected through Tailwind so every market speaks the same visual and interaction language.
I delivered the full design system and the three most complex enTrader screens, architected to extend into a multi-platform shell as eZ-energy and the other platforms come online.
Status: validated and handed to engineering, in staging.
03 · Deliverable
AI pilot: a custom build for BASF
In parallel, I helped lead the squad building a custom version for BASF, testing AI-assisted development against a control team working the traditional way.
Claude Code and Figma MCPs took the design system from Figma to coded components, documented in Storybook, over six months of two-week sprints.
20% fasterthan the control team, building the pages, the navigation and the Storybook implementation of the design system.
